ATM customers come first

ATM customers come first
Tags: Bank / Credit Union, Manufacturers, North America, Other, Retail / Off-Premises, Trends / Statistics, Triton
April 28, 2008

Middletown Valley Bank, an independent community bank in Maryland, put a lot of thought into the deployment of its first first drive-up ATM. Having a drive-up ATM is a necessity for an FI of Middletown's size, and ensuring uptime and customer satisfaction was a no-brainer.

Ensuring that the ATM could easily be serviced by branch staff was something Middletown demanded, and weighed heavily on the bank's decision to sign a deal with Wittenbach Business Systems, an ATM reseller for Long Beach, Miss.-based Triton Systems.

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