LONDON — I-design, which has developed and sells an ATM advertising solution called ATM:ad, enabling ATM owners to run both their own and third party advertising across their cash machines, announced its first overseas sale.
The sale has been made to a leading ATM network owner in Greece by i-design's channel partner, Mellon Financial Products Support S.A., part of the multinational technological solutions company, Mellon Group. The bank will initially be deploying ATM:ad software to run targeted one-to-one internal marketing campaigns on its ATM network.
The sale marks the first step in i-design's strategy to develop sales outside the United Kingdom and was secured after a rigorous tender process. Since the bank operates ATMs and software from different vendors, a key attraction was ATM:ad's unique platform-independent capability.
I-design will commence the implementation of its solution in June 2008 and, following completion, will provide ongoing support via Mellon for its product.
