LOUISVILLE, Ky. — With more complex banking transactions moving to the ATM, deployers are relying more heavily on innovative software solutions to manage their networks.
Many ATMs now have features like envelope-free deposits, as well as enhanced advertising and personalized transactions. The devices have moved beyond basic cash dispensers, and the software that guides them is growing more complex as well.
"Running a single software application across an entire ATM network was in most markets a revolutionary concept just three to five years ago," said Tracy Kitten, editor of ATM Marketplace and the report's author. "Today, it's quickly becoming commonplace."
Rather than using proprietary software, ATM deployers are increasingly moving to multivendor programs that can run across any Windows-based ATM network, regardless of the type or brand of hardware.
According to Retail Banking Research Ltd., a research firm based in England, 15 percent of the world's ATMs had moved to multivendor software at the end of 2007.
"Ultimately, those banks that made the move are at a level where all the infrastructure issues have been resolved — meaning they are able to, relatively speaking, seamlessly work with multiple (ATM) vendors," said Aravinda Korala, KAL's chief executive.
The 50-page report, a must-read for those in the banking industry, explores the issues that are driving these changes in ATM software and looks at other industry trends, like the evolution of the ATM as a marketing vehicle. The report also highlights leading software companies and the solutions they offer.