MIA ATM handles the ATM-media booking service and creation of advertising content. NCR manages the database that tracks availability of ATM sites and distributes the campaigns using a variety of multivendor software tools.
"Advertising can now be screened on convenience ATMs in popular locations, such as pubs, retail outlets and petrol stations as a result of this partnership," said Symon Buckman, NCR's software specialist for the financial services industry. "This includes the 29,323 machines owned by ISOs — many of which are non-Windows machines using dial-up rather than TCP/IP connections."
Ads can be displayed on idle screens and "please wait" sequences during the transaction flow.
MIA already has a wide range of advertisers on its books, from charities and public-sector authorities to consumer-goods companies.
* Source: Q2 figures from APACS, the UK Payments Association (end-June 2008) ** Source: Retail Banking Research – ATMs and Cash Dispensers – UK (2008)
