BROOKFIELD, Wis. — Fiserv, Inc., a provider of information technology services to the financial industry, has launched Fiserv Mobile MoneySM, a mobile banking and payments solution that supports consumers on all three mobile access modes — short messaging service, wireless application protocol and downloaded mobile applications — and offers online and offline enrollment capabilities and integrates with core banking, online banking and electronic payments systems.
The new solution, which is now available according to a news release, builds upon existing Fiserv mobile banking options already in the market and adds a strategic technology to help all segments of financial institutions.
Powered by technology from New Zealand-based Mobile Commerce Limited, Fiserv Mobile Money enables organizations to reach more consumers through its native support for SMS, WAP, and downloaded mobile applications. In addition, the solution is unique because it allows financial institutions and billing organizations to drive enrollment of offline customers to a more profitable mobile banking relationship. Consumers can enroll via a mobile device, at a branch, ATM or customer contact center, as well as via the online channel. Fiserv will also support certain marketing campaigns and research aimed at driving adoption and usage within this emerging channel.
"Mobile banking holds great promise as a unique channel that offers customers the ability to manage their money anywhere, anytime, while enticing new customers and making existing customers more loyal," said James Van Dyke, president and founder of Javelin Strategy & Research. "We see 2008 as a pivotal year for the emergence of mobile banking and payments, particularly as more end-to-end, enterprise solutions start to take hold in the marketplace."
