NORTH CANTON, Ohio — Diebold Inc. recently received seven patents for its Campaign Office software. Many of Campaign Office's unique features, such as its ability to identify individual users to deliver targeted communications and its delivery of customized data via multiple graphical screens, are protected through the patents.
One of four integral components of the Agilis Office Suite family of software solutions, Campaign Office allows for the delivery of one-to-one marketing messages across an ATM network.
"The Campaign Office patents underscore our position as an innovator breaking new ground in the very competitive financial services industry. Diebold's versatility in developing unique solutions in hardware, software and services is one of our major strengths," said Charles E. Ducey Jr., senior vice president of global development and services for Diebold. "For financial institutions, the level of personalization this software offers can help differentiate them from the competition and have a greater, more lasting impression on both consumer and business customers."
According to a news release, through Web-based screens within Windows-based ATM networks, Campaign Office uses customer demographics and account information to deliver dynamic marketing messages that are fresh and relevant. The software's server includes a database of current customer information as well as a table that defines marketing screens and messages for non-customers, enabling FIs to present a student loan offer to a college student, interest rates on luxury car loans to business professionals, and targeted messages to non-customers.
Campaign Office offers usage-pattern reports, customer responses from campaigns, a list of non-customers using ATMs, the status of message delivery and more. Campaign Office also enables FIs to modify customer campaigns as-needed.
