KING OF PRUSSIA, Pa. — The Select-A-Branch ATM Network announced that th
e company's ATM solution has produced dramatic results at its New York City McDonalds franchise restaurant locations.
e company's ATM solution has produced dramatic results at its New York City McDonalds franchise restaurant locations."In a test case of 59 of our 120 McDonalds locations, the Select-A-Branch network has produced an average of a 35 percent increase in transactions over the last six months," said SAB chief executive Dan Gardner. "This clearly demonstrates the ability of the SAB solution to drive usage through the draw of surcharge-free transactions delivered to the cardholders of multiple financial institutions."
"We are pleased with these results," said Jim Lewis, president of Lewis Foods Inc. and an owner of multiple McDonalds franchise locations in New York City. "We believe that the Select-A-Branch ATM Network is a natural extension of the McDonalds franchisees' dedication to customer service. This is a substantial increase — one that is definitely driving more foot traffic into my restaurants. We believe this has directly increased same-store sales by between one half and one percent."
SAB is very proud to point to these statistics during a time when average ATM transaction volumes are steadily dropping. The Select-A-Branch Network currently includes 18 financial institutions, including TD Banknorth, Commerce Bank and PNC Bank, three of the largest banks in the United States.
"This proves that SAB is a game changing reality," said Gardner. "The ATM business is a business of measurable performance."
Typically found in high traffic locations, Select-A-Branch's ATMs are equipped with the company's patent-pending solution, which allows SAB to automatically deliver surcharge-free transactions to the card holders of a growing group of participating banks and credit unions. These transactions display the brand, colors and advertising campaigns of each of those institutions, effectively turning each SAB location into a shared usage terminal. Card holders are drawn to the perception of stability that their institution's brand conveys as well as the free service. Participation requires institutions to reimburse SAB for the waived fee.
