Needy kids get donations from top-ups at U.K. ATMs

Needy kids get donations from top-ups at U.K. ATMs
Tags: Advertising / CRM, Bank / Credit Union, Multifunction ATMs, Retail / Off-Premises, Transaction Processing
October 7, 2008

FemaleFirst.com: Every time U.K. consumers top-up a prepay mobile phone at an ATM during the month of November, leading banks and mobile phone operators will automatically give a 5 pence donation to BBC Children in Need 2008. The mobile phone top-up service is available from almost 50,000 ATMs across the country and offers a quick and convenient way to put credit on a mobile phone.

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