LOUISVILLE, Ky. — Digital Signage Today, a sister site to ATM Marketplace dedicated to the digital signage industry, has launched the Digital Signage Software Comparison Guide, a publication and interactive software tool that will help businesses select the right software for their digital signage product.
"Some business software decisions are very simple — like which word processor or Web browser to use," said James Bickers, senior editor of Digital Signage Today. "Usually, you don't have to decide. You just use the one that's already on your computer. But choosing software for digital signage is a very complicated affair, one that hasn't had a comprehensive tool until now."
With several hundred digital signage software products on the market, deployers have to wade through an unwieldy amount of information to make informed decisions about which software product is right for their deployments. To make it easier for companies to find the perfect software solution for them, the editors of Digital Signage Today have identified more than 30 attributes — operating system, deployment platform, media types supported, integration with advertising plans, etc. — and created a comprehensive grid that spells out the exact capabilities of more than 130 digital signage software products.
Sponsored by the Digital Signage Association, the guide includes an interactive desktop application that allows users to place checkmarks next to the attributes they need (see screenshot). After all the necessary attributes have been selected, users can click the "Generate Report" button to view a complete list of all software products that meet their needs.
"This tool makes a very complex purchasing decision considerably easier," Bickers said. "It's a tool that needs to be on the desktop of every digital signage installer, every pro A/V professional, and anyone who consults with companies on digital signage technology."
