TALLAHASSEE, Fla. — Credit Union 24 is working with ATM ISO Cardtronics Inc. to provide its credit-union members with an ATM-branding program designed to expand a credit union's market presence. The program allows credit unions to brand ATMs in their existing and emerging markets.
Owned by Cardtronics, the ATMs are placed with national retailers to offer surcharge-free transactions to members of the branding credit unions, which are able to place their logos, signage and transaction-screen messages on the ATMs.
According to a news release, branding credit unions are able to expand their portfolios without incurring the capital and operational costs associated with adding ATMs.
"We have a terrific opportunity these days to promote the credit-union advantage to consumers," said Credit Union 24 president and chief executive Jim Park. "ATM branding is a cost-effective tool for reinforcing the credit-union message to prospective members while reminding current members that they've made the right choice."
