JACKSON, Miss. — Payment Alliance International ATM Services Group has signed ATM branding deals with three financial institutions in Mississippi and Tennessee.
 
According to a news release, PAI will place the banks' brands on select ATMs within their specific territories. The deals were signed with Merchants & Planters Bank and Singing River Federal Credit Union of Mississippi, and First National Bank of Tennessee.  
 
Located in retail businesses, the ATMs will display the institutions' brands on the signage and transaction screens, and their customers and/or members will use the branded ATMs surcharge-free. PAI will continue to service and maintain the ATMs.
 
"In today's volatile market place, it is essential that every business, including financial institutions, find better, more cost effective ways to reach current customers and grow their base," said De Lone Wilson, senior vice president of sales and marketing for PAI. "The PAI ATM Branding program is one of the most effective ways for small to mid-size financial institutions to strengthen their competitive stance and provide an even better experience for their customers without the large outlay of capital usually associated with ATM network expansions." 
 
PAI ATM Service Group's network includes more than 30,000 ATMs.

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