BROOKFIELD, Wis. — Fiserv Inc. has launched a new brand identity and a new logo.
According to a news release, the new identity represents an enhanced market approach and a transformation in financial-services technology.
The company's full integration of CheckFree's electronic-commerce operations has been a catalyst to drive increased innovation and focus the power of Fiserv's cumulative expertise on helping clients grow their business and increase profitability. 
"Our enhanced market approach and vibrant new identity are reflective of the significant change occurring within the financial services industry. We have the expertise, resources and scale to lead this transformation," said Jeffery Yabuki, Fiserv president and chief executive. "That scale, combined with our market-leading products and services, uniquely positions us to lead the development of next-generation solutions that will transform the way financial services are delivered."
The company's organizational structure also has been aligned to streamline Fiserv's market approach, accelerate product innovation and make it easier for clients to access Fiserv's breadth of solutions. All of the company's businesses have been unified under the new brand and report through two primary operating divisions.
Steve Olsen, the former chief operating officer of CheckFree, and Fiserv Group president Tom Warsop are the divisional leaders.
"We have aligned our organization in order to provide unique solutions that are responsive to the shifting needs of a dynamic market," said Yabuki.
All Fiserv solutions are now under the new brand and some offerings have been re-named.
Fiserv innovations include:
- Source Capture Solutions, a full suite of solutions that enable electronification of all sources of deposits
- Corillian Online (formerly Online Advantage), the next-generation platform for online personal financial management
- Mobile Money, a mobile banking solution unique in its ability to support all mobile access protocols
- MyMoney, the unique solution that leverages social networking technology to connect consumers with financial institutions
- Business Analytics for Premier (formerly Viewpoint), the solution that enables proactive business intelligence practices as part of Fiserv's Premier banking solution
- Bank Intelligence Solutions (formerly BancIntelligence), comprehensive online advisory tools that aid financial institutions in decision-making.
