LUBLIN, Poland — Raiffeisen Bank Polska SA, a subsidiary of Raiffeisen International, a leading financial corporation in Central and Eastern Europe, has deployed "VIP Mobile," a next-generation mobile banking solution.
According to a news release, VIP Mobile is based on the eLeader.MobileBanking platform, an m-banking solution tailored to major mobile platforms. The user interface of VIP Mobile has been designed specifically for smartphones with Symbian and Windows Mobile operating systems. It also extends the scope of m-banking to include advanced functionalities once only found in Internet banking applications, giving the bank's customers the freedom to conduct a full range of common financial operations via their mobile handsets in an intuitive way.
According to Raiffeisen Bank, this is the first deployment of tailored mobile banking in Europe.
"Our bank is a market leader in mobile banking in the region and has developed its mobile channel over many years, initially offering simple SIM-based software and later Java based applications," said Mariusz Glinski, head of electronic banking at Raiffeisen Bank. "If we are serious about m-banking, we have to accept that a one-size-fits-all approach to mobile applications will only take us so far in today's market. There is a lack of standards in a mobile world with tens of operating systems, user interfaces, Internet browsers, screens and methods of data entry."
