MINNEAPOLIS — John Ryan has completed the rollout of multimedia messaging system for one of the five largest banks in the U.S. The majority of sites in the 1,300-branch network were launched in just 28 weeks.
Powered by John Ryan's Messaging Manager platform, the new system features flat screens in high-visibility locations at each branch. The system allows marketers to send unique messages to each site based on local characteristics, market data, daypart and CRM data.
"This project provides definitive evidence of the value of more careful message targeting at the point of sale," said Maggie Pyzdrowski, North American managing director of John Ryan. "By fine-tuning messages based on market knowledge, the bank achieves consistently improved results. Superior ROI through precision targeting is welcome news for marketers operating under tight budget constraints."
