MADRID, Spain — John Ryan, a retail marketing agency, today announced the completion of a three-channel digital signage network in 500 branches of Caja Mediterráneo.
PHOTO GALLERY: John Ryan digital signage at Caja Mediterráneo
Placed in high-traffic areas of the branch and branch exterior, the screens convey an array of promotional and informational messages in eight languages. Caja Mediterráneo one of the largest savings banks in Spain, with an international network of more than 1,100 sites.
Caja Mediterráneo has used the network to further its locally oriented marketing strategy. With thousands of possible programming permutations in force at any point in time, no two branches play identical content.
Some examples of localized messaging include:
- An events calendar featuring Caja Mediterráneo's sponsorships of activities at the neighborhood, provincial, regional and national level
- "Micro-campaigns" that vary for each branch, based on the prior week's sales results
- Local real-estate listings
The system is operated by John Ryan's Web-based Messaging Manager content creation and management tools. Five different internal departments regularly use the system, as well as external agencies and translators.
"The dynamic messaging system has improved awareness of our offers while improving customer satisfaction with the branch in general," said Francisco Galiano, deputy general manager of Retail. "Sales results reflect these improvements."
