PADERBORN, Germany — Baden-Württembergische Bank, a Landesbank Baden-Württemberg (LBBW) subsidiary, is set to deploy software from Wincor Nixdorf's ProClassic/Enterprise Retail Banking suite (PC/E) in the front office at its 200 branches.
According to a news release, the bank also plans to roll out new software that will enable personalized offers tailored to customers' individual needs via self-service, online banking and telephone banking channels.
BW-Bank has been operating 330 account-service terminals with PC/E since 2003. In 2006, the bank decided to extend its use of PC/E to include management of its automated teller safes. Wincor Nixdorf has now won the order to expand the existing installation and, in doing so, emulate front-office processes at the 200 BW-Bank branches with PC/E.
By 2010, the bank plans to use the software to handle processes such as teller account management and current, savings and securities account transactions. PC/E Teller Operations will replace an in-house solution.
The software was tested prior to decision-making. During the test, current account transactions were handled via PC/E at two BW-Bank branches. Staff from Wincor Nixdorf's Banking Consulting unit tweaked the solution to bring it into line with the bank's special needs. The use of standard software means that the bank will be able to implement further developments and changes resulting from legal stipulations or process changes at greater speed than before.
Toward the end of the year, BW-Bank plans to pilot the one-to-one marketing software, PC/E Direct Marketing. The software will allow the bank to establish contact with customers across all its delivery channels and use data from the bank's CRM system to personalize these contacts. The first step will be to integrate the self-service, online banking and telephone banking channels. At the close of 2006, the bank launched direct marketing test operations in its self-service channel based on the predecessor product, PC/E Advertising, and met with a highly positive response from its customers.
By using PC/E Direct Marketing, BW-Bank wants to open up additional delivery channels for direct contacts with its customers. This is achieved by addressing the specific needs of individual customers and making them appropriate offers.
