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Ask the Experts: ATM outsourcing in a downtrodden economy
Ron Schuldt of Columbus Data Services says ATM outsourcing is quickly gaining attention, especially among small to mid-sized financial institions. Community banks and credit unions more often than not are looking to independent ATM deployers to expand their ATM footprints in off-premises locations via ATM branding, as well as optimize their network management through ATM outsourcing.

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Phoenix Interactive

Engage Customers with Strategic ATM Marketing
So, you’ve taken the plunge and launched one or more targeted offers at the ATM.  But, are you getting those 20% take-up rates you were hoping for?  Phoenix customers are. Find out five ways to drive more revenue with ATM marketing.

 
Schuldt says the collaborative effort can be a win-win, for both the FI and the ISO.
 

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