Euronet Worldwide Inc. has announced a rebranding strategy for its global Prepaid Division. The division has now been branded "epay," and includes all of Euronet's prepaid divisions throughout the world.
According to a news release, Euronet's Prepaid Division is one of the largest international distributors of prepaid mobile airtime. The single brand image will help the company establish a more unified marketing presence, Euronet said in a news release:
 | The establishment of a single brand signifies the division's transformation from a prepaid mobile top-up distributor to a leading provider of payment services and technology. The credibility and success of Euronet's individual brands provide a strong platform for the newly created global brand to ensure the Division remains an exciting and rewarding partner for service providers and retailers worldwide. |  |
Several Euronet prepaid subsidiaries now carry the epay name. The remaining companies, which include PaySpot; Telerecarga; Movilcarga; Brodos and Transact, will soon adopt the new branding.
