First Niagara Financial Group Inc. has announced plans to brand 95 of its ATMs located at Sheetz stores in Western Pennsylvania. The rollout of the branded ATMs is expected to be complete by September 2009.
According to a news release from First Niagara, which is a subsidiary of The PNC Financial Services Group Inc., the ATMs will promote First Niagara's logo on the ATM enclosures, the welcome screens and the receipts that are printed. Sheetz ATMs are surcharge free to all cardholders.
J. Lanier Little, executive vice president of consumer banking for First Niagara, says the branding will provide convenience and help First Niagara extend its banking reach:
 | First Niagara-branded, surcharge-free ATMs are a great example of our commitment to helping customers to save time and money. |  |
First Niagara has a network of 136 ATMs and 113 branches throughout upstate New York and will soon have an additional 69 ATMs and 57 branches throughout Western Pennsylvania. The Western Pennsylvania branch expansion is the latest in a series of acquisitions First Niagara has completed over the past decade.
