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NeoMedia Technologies Inc. and Mobile Tag Inc., providers of mobile barcode technology, have signed a non-exclusive patent-licensing deal for machine-readable mobile codes under NeoMedia's patent portfolio.
 
According to a news release from NeoMedia, the deal marks the first under NeoMedia's new licensing program.
 
NeoMedia says the objective of the deal is to create an open and interoperable 2D barcoding ecosystem that creates opportunities for brands, advertising agencies and mobile operators. NeoMedia expects its licensing to offer greater potential for mobile barcoding to become an integral part of consumers' daily lives.
 
NeoMedia and Mobile Tag participated in the NeuStar-sponsored interoperability pilot program at CTIA in March 2009.
 

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