NYCE Payments Network LLC has signed with Pennsylvania-based Select-A-Branch ATM Network LLC, an ATM ISO that offers a multibranding feature for banks and credit unions, to expand access to its SUM selective ATM surcharging program.
NYCE is a Metavante (NYSE:MV) company.
According to a news release from NYCE, the SUM Program allows cardholders of participating financial institutions to make surcharge-free ATM withdrawals at the designated terminals of other program members. Select-A-Branch, also known as SAB, is expected to launch the SUM Program at ATMs across the Northeast, with rollout beginning this year.
With SAB's proprietary multibranding technology, SUM cardholders will see transaction screens branded with the program's logo and messaging. SAB ATMs also feature a 19-inch monitor mounted above the terminal that will run SUM advertisements when the program's cardholders use the ATMs.
Michael Tedesco, executive vice president of financial services for SAB, says the recognition of the SUM brand will drive traffic to these ATM locations:
Using SAB's technology, NYCE now has the ability to link the SUM brand to the actual transaction, representing a step forward in how SUM cardholders recognize the service.
The SUM's structure is based on ATM usage. Participating FIs also select the ATMs they wish to include in the program.
