ATMmarketplace.com and Diebold Inc. are hosting a webinar entitled "Advanced-function ATMs: New opportunities to reach customers and members" on Oct. 13 at 2 p.m. View on-demand version here.
Nicolle Sturgill, research director of delivery channels for Boston-based TowerGroup, will lead the discussion, focusing her presentation on consumers' demand for what she calls "pervasive banking."
"They expect transparency of technology and services, regardless of the banking channel," Sturgill said.
While the ATM has been around for 30 years, the technology made available to today's users has not kept pace with the progress made in the other delivery channels, such as the online and mobile-banking channels. The market now demands that ATMs move beyond mere cash dispensing, allowing them to provide more sales and services.
This webinar identifies ATM deployment strategies that demonstrate how every financial institution can stop thinking of ATMs as simply a convenience for customers and members and instead think of them as revenue-generating, user-friendly access points to build loyalty.
By adding new functionality at the ATM, financial institutions worldwide can capitalize immediately on consumers' evolving expectation that they should be able to "bank anywhere, any time."
Topics to be covered:
- With so many self-service options out there, how can an FI decide which to deploy and where to deploy them?
- What are the key ATM technologies consumers are ready for today?
- Once self-service technologies are deployed, how do FIs get customers to use them?
- What can an FI expect in the next five years if it chooses to deploy new ATM functionality? What can FIs expect if they do not?
Tracy Kitten, senior editor of ATMmarketplace.com, will moderate the webinar.
