Barbara Cure is an e-commerce consultant for NCR Services who touts the importance of channel integration for banks and credit unions. By taking advantage of advanced ATM capabilities, financial institutions can collect in-depth information, including mobile phone numbers, from their members and customers, and ultimately enhance the banking relationship.
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Engage Customers with Strategic ATM Marketing
So, you’ve taken the plunge and launched one or more targeted offers at the ATM. But, are you getting those 20% take-up rates you were hoping for? Phoenix customers are. Find out five ways to drive more revenue with ATM marketing.
ATMmarketplace.com editor Tracy Kitten caught up with Cure during CU Conferences' Credit Union Services & Products Forum in San Diego on Sept. 17.
