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Despite being listed as an exhibitor at this year's Retail Delivery Conference & Expo, NCR Corp. insists it will not have a presence on the exhibit hall floor next week in Boston.
"NCR has decided not to take a booth presence at the Retail Delivery Conference and Expo in November 2009," said Jeff Dudash, an NCR spokesman. "We will have a number of NCR executives in attendance at the conference and will meet with customers."
Diebold Inc. and Wincor Nixdorf AG announced early on that they would not be participating in the show. NCR, however, has remained relatively silent about what its presence might or might not be.
"In recognition of feedback we have had from our customers around the world over the last 12 months, NCR's strategy around customer events for the remainder of 2009 and going into 2010 will focus on those events which our customers tell us deliver the highest value for them," Dudash said. "These are typically events which maximize the opportunity for a deep and meaningful dialogue around market challenges and solutions to those challenges. This level of dialogue usually comes from tailored programs in the form of road shows or solution-center programs, which facilitate face-to-face discussion. This means that we will be focusing less on tradeshow presence, where opportunities for meaningful dialogue are much more restricted."
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