Pennsylvania-based Select-A-Branch ATM Network today announced a deal with Hanscom Federal Credit Union that will allow the financial institution to deliver custom-branded surcharge-free transactions to its cardholders on any ATM in the Select-A-Branch network. According to a news release from Select-A-Branch, its proprietary ATM technology recognizes Hanscom ATM cards and conducts the transactions via screens branded with the Hanscom's colors, logo and advertisements.
Scott L. Post, senior vice president of strategy and delivery for Hanscom, says the partnership will allow the FI to enhance its branding efforts in a new way:
Our partnership with Select-A-Branch has added tremendous value to our ATM program by deepening our relationship with members by providing them with new locations featuring custom-branded screens at every location. Now our members get surcharge-free, branded transactions. Plus, we can keep our members updated on current promotions, providing a true extension to our branch environment. It's a win-win proposition.
Hanscom Federal Credit Union, based at Hanscom Air Force Base, Mass., services 44,235 members across the country and overseas and has more than 85,000 service centers and surcharge-free ATMs.
