Bank Danamon, one of Indonesia's largest private banks, is growing fee-based transactions at the ATM with Wincor Nixdorf AG's Direct Marketing software.
According to a news release from Wincor Nixdorf, the software was installed across the bank's 850 ATMs, a fleet that comprises 600 Wincor Nixdorf ProCash 1500xe systems as well as hardware from other vendors.
For its first direct marketing campaign, Bank Danamon partnered with a global fast-food chain to offer direct loyalty rewards for each fee-based transaction (e.g. bill payment, fund transfer, or interbank debit) made at its ATMs.
"The six-week promotion outperformed our expectations and fee-based transactions rose by 75 percent," said Wicahyo Ratomo, executive vice president of retail banking at Bank Danamon. "Response from Bank Danamon and non-Bank Danamon customers was overwhelming."
Wincor Nixdorf's Direct Marketing software enables the bank to embed personalized marketing campaigns into its ATMs. The software is used in a multivendor environment and can be set to multiple languages. Bank Danamon installed 850 Wincor Nixdorf direct marketing software licenses across its ATM network.
