Fiserv Inc. has announced a licensing deal with two financial institutions for Fiserv's EnAct solution, which the company says is en enterprise sales-management program built on the Microsoft dynamics CRM platform.
According to a news release from Fiserv, the company has signed with Missouri-based Commerce Bancshares, which has nearly $18 million in assets and 220 branches across the Midwestern United States, and with Texas-based Broadway Bank, which has more than $2 billion in assets and 38 branches in south Texas and the surrounding area.
Fiserv says the EnAct solution is designed exclusively for bankers and combines the capabilities and flexibility of a banking solution with specific profiles for Wealth Management, Commercial Banking and Retail Banking. The solution integrates with Microsoft Office's Outlook, allowing bankers to recognize valuable customers and identify opportunities to expand relationships. Fiserv says EnAct also provides FI managers and executives with vital data and tools to manage sales performance across the enterprise.
Chuck Kim, executive vice president of Commerce Bank, says the EnAct solution has allowed the bank to enhance its customer experience and set itself apart from the competition:
The ability to know who the customer has talked to in another area of the bank, the ability to see their entire relationship with us and to ensure we keep our promises in our follow-up — all of those things help us to deliver the experience that our customers expect and to beat the competition. I look at retail as the customers' gateway to the bank. We want to leverage the EnAct solution to identify high potential customers and contact them proactively to ensure we're meeting their needs and earning the right to expand our relationship with them.
