Jacksonville, Fla.-based Global Axcess Corp., an independent ATM deployer, in July said it would branch out into the self-service kiosk business with a line of DVD-rental machines. This week, Global Axcess has announced a significant expansion of that DVD-rental kiosk program in the coming year. Based on the company's successful 24 DVD kiosk pilot initiative and following successful tweaks in markets that underperformed early, Global Axcess plans to roll out five to 10 new DVD kiosk locations per month in the first half of 2010, ramping up to 15 to 20 in the latter half. Global Axcess officials estimate that about a third of the company's current 4,500 ATM locations are well-suited for the addition of DVD kiosks. "We believe there is a largely unmet addressable market for DVD kiosks that will not only allow us to penetrate the market but also allow us to displace incumbents. We are excited about this opportunity to deploy our solution on a much broader scale," said George McQuain, Global Axcess CEO. "Our goal is to leverage our ability to deploy, manage, maintain and process transactions from a wider range of self-service kiosks beyond the traditional ATM...We believe our aggressive move into the DVD kiosk market has significant upside revenue growth opportunities for us. "Many of our existing customers have inquired about DVD kiosks for their locations, and other potential customers have expressed frustration with current vendors, so we are confident a large opportunity exists for our industry leading customer service."
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