Digital security specialist Gemalto has been appointed by the HSBC Group, one of the world's largest banking and financial organizations, to supply a comprehensive end-to-end EMV migration service across its 19 markets in the Asia Pacific region.
Gemalto's services cover three main areas: provisioning of EMV credit cards, secure personalization services and business recovery planning services. Gemalto's strong track record in delivering end-to-end solutions for financial institutions will help the company meet the bank's requirements.
With the increasing use of credit cards in day-to-day financial transactions in the region, it is becoming increasigly important for these cards to be equipped with security features that give consumers peace of mind during transactions. Fraud has been the key driver of the ongoing migration exercise for credit cards in the Asia-Pacific region. By replacing the traditional magnetic stripe with an EMV version, sensitive customer data can be kept more securely, allowing end-users the freedom to enjoy using their credit card with ease and confidence.
"We want to make sure we deliver the best value right down the line to the end-consumer," said Tan Teck Lee, president of Gemalto Asia. "We bring these world-class solutions to our banking customers so that their customers in-turn benefit from the secure, fast and efficient banking provisioning capabilities. Whether it's a new card being issued, or an emergency replacement of a lost card, we make sure the card is the last thing our customers need to worry about."
