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Tranax changes name to Hantle USA
February 4, 2010
Tranax Technologies Inc., the former U.S. distribution channel for Nautilus Hyosung, has officially changed the name of its product line and its company. Effective Feb. 1, Tranax became known as Hantle USA, using the name of its Korea-based parent, Hantle Systems.
Bill Dunn, U.S. vice president of sales for Hantle, says the name and brand change should come as no surprise.
"We've known a name change was coming from the get-go, when Hantle bought Tranax in October 2008," Dunn said. "At that time, they thought it was important to keep the Tranax name for a while — for branding purposes in the marketplace. But now, as we move into other products, in imaging and scanners, the name Hantle carries more weight. And the name change should not come as a shock to the marketplace."
While Hantle USA will focus more heavily on imaging equipment for checks as well as scanners, Dunn says the company's commitment to developing and releasing new ATMs will remain.
"Looking to the future, we anticipate heavily moving into the scanner market on various levels, from remote deposit capture to scanning modules," he said. "And on the ATM side, we will continue in that market, showing new ATM products at ATMIA," which runs Feb. 17-19 in Miami.
All of Tranax' existing service providers, employees and product lines will be transitioned to Hantle USA, Dunn says.
Read also: Eltna: New life to Tranax?
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