Select-A-Branch ATM Network has signed an ATM branding deal with The First National Bank of Suffield, Conn., allowing the bank to deliver customized surcharge-free ATM transactions to all of its cardholders throughout the SAB ATM Network.
According to a news release from Select-A-Branch, SAB's proprietary technology automatically recognizes The First National Bank of Suffield ATM cards and delivers these transactions via screens branded with the institution's colors, logo and advertisements.
"Our goal is to extend the reach of our financial institution participants while providing those institutions with a valued, measurable service improvement," said Michael Tedesco, executive vice president of financial services for SAB. "Our program provides financial institutions the means to increase their footprint and brand awareness, improving both member service and convenience."
