Royal Credit Union (RCU), which has been growing significantly through its recent merger with REAL Financial Credit Union and the acquisition of AnchorBank branches and assets, continues to roll out StrandVision digital signage across its network to communicate with members in its branches and at drive-ups, according to a company release. Digital signage enables RCU to leverage its marketing communications investments and bring targeted and timely promotions directly to members. It is using the StrandVision system at the ShopKo branch in Eau Claire, Wis., as well as offices in Menomonie and Colby, Wis., with plans to add five locations in the near future. In addition to large flatscreen displays in the branches, the signage is integrated into RCU's drive-up teller systems to display member messages between transactions and when the teller is not being shown on the screen. RCU runs its TV ads on the digital signage displays, along with other marketing communications campaigns, community events, member programs and product promotions, local news and weather. "This approach works well from both communications and cost standpoints. We're able to create materials for mass media and internal audiences at the same time," said Vicki Hoehn, executive vice president, marketing, for the Eau Claire, Wis.-based RCU. "StrandVision gives us the flexibility to communicate multiple messages to our members instantaneously without cluttering the branches with lots of signs. It makes the offices cleaner, crisper, classier." "RCU is a longstanding StrandVision customer that piloted our first-generation system and made substantial contributions to the current product offering through their recommendations," said Mike Strand, founder and CEO of the Menomonie, Wis.-based StrandVision LLC. "We're pleased to expand our network with them and to contribute to their marketing efforts."
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