Diebold Inc. today announced that Alpine Bank of Grand Junction, Colo., has implemented its MobiTransact mobile banking system as a Diebold-managed service. "Diebold's MobiTransact promises to go far beyond the basic account balance inquiries, transfers and text alerts commonly found in today's solutions," said Kjerstin Hill, assistant vice president, Internet services, Alpine Bank, in a Diebold press release. "MobiTransact will serve as a direct pathway for us to build stronger relationships by enabling us to initiate conversations with our customers about timely, relevant situations through their most trusted and omnipresent device – their cell phone." MobiTransact provides both text and browser support to a variety of mobile devices, rivaling Alpine's competitors whose offerings are Web-only versions of mobile banking, which require an online account. With MobiTransact, Alpine Bank can provide its customers immediate access to their accounts, anywhere at any time, without requiring an online banking account. Alpine Bank plans to leverage its existing automated teller machine (ATM) technology with Diebold's latest version of one-to-one direct marketing at the ATM. Diebold's Campaign Office enables targeted marketing campaigns, helping institutions capture customer banking preferences and integrate the data with back-end customer relationship management systems. The software can assist the institution in signing up new and existing customers for its mobile solution, while delivering the functionality that makes self-service transactions more convenient and personalized. "[T]he role mobile banking plays in helping financial institutions integrate delivery channels is critical," said Charles E. Ducey, Jr., executive vice president of Diebold's North America operations, in a press release. "It's that level of integration that captures – and keeps – their customers' attention."
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