India's second-largest private bank, HDFC Bank, and NCR Corp. took home two prestigious awards from the 2010 Asian Banker Technology Implementation Awards, according to a news release from NCR. The awards, which recognized the HDFC Bank and NCR for multichannel capability and ATM installation and management solutions, were judged among 60 financial entrants.
HDFC Bank and NCR received the ‘Multi-channel capability' award for innovative use of the NCR APTRA eMarketing solution, which is used by HDFC Bank to communicate with its customers and prospects in a seamless way across the Internet, e-mail, mobile, call center and ATM channels. And the best ‘ATM Installation and Management Solution' award was given for HDFC Bank's use of the NCR APTRA eMarketing solution to improve customer service, reduce ATM-transaction times and operating costs and establish new revenue channels through HDFC's ATM network.
"NCR's constant endeavor is to assist our partners, helping them make their customers' banking experience more convenient and efficient, and enable partners like HDFC Bank to improve their bottom lines," said David Miller, NCR vice president for South Asia-Pacific.
HDFC Bank's campaigns using NCR APTRA eMarketing showed compelling results, NCR says. The targeted marketing campaign and cross selling of financial products recorded significant gains, to a response rate of 70 percent and conversion rate of 20 percent. In addition, important cost savings were realized through use of ATM and e-mail channels for regular customer communications. Based on an estimated volume of 100,000 messages per month, the bank saves nearly $50,000 in monthly paper mailing charges.
"With NCR APTRA eMarketing, HDFC Bank customers can now receive a personalized experience at their channel of choice. By personalizing their ATM transactions with their language preferences, fast cash amount, favorite transaction and receipt options, customers experienced 40 percent faster transactions at the ATM. The multi-vendor and cross channel capability of the software helped reduce cost and improve operational efficiency," said Rajeeb Chatterjee, senior vice president of ATM, Internet and mobile banking at HDFC Bank. "We are delighted to receive the Asian Banker Technology Implementation Award, recognizing our work backed by NCR's technology to build market share and create competitive advantage."
