Coca-Cola Enterprises has launched a three-month U.K. brand campaign on cash machines, using i-design's aggregated network of atmAd-enabled devices.
The campaign for Appletiser is specifically targeted through site segmentation and day-part scheduling, to reach potential female consumers at different times during their week. According to a press release, the advanced campaign management capabilities of the atmAd solution, combined with the fully-managed media sales operation, has enabled Coca-Cola Enterprises to direct the campaign in a manner which is perfectly located, timely and therefore more relevant to a customer who might consider enjoying Appletiser with food.
The atmAd campaign will reach females across two scenarios: Thursday to Sunday the dynamic onscreen ad will play to a predominantly female audience withdrawing cash before they do their weekend grocery shop at Tesco stores; and Monday to Friday the ad will run on high street located ATMs between 11 a.m. and 3 p.m. and selected to be in close proximity to lunchtime-busy Appletiser outlets. Each campaign carries a dynamically printed coupon on the ATM receipt, offering a discount against purchase.
