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Heartland Payment Systems has commercially launched its new state-of-the-art payment card security technology.

According to a press release, Heartland has spent more than two years developing, and 10 months beta testing, this end-to-end encryption technology called E3. E3 is designed to protect cardholder credit and debit card information, rendering scrambled data useless to cyber criminals.

"Data security is mission critical in today's world," said Bob Carr, Heartland's chairman and CEO. "That's why Heartland is taking a leadership role in making end-to-end encryption available and easy to implement for merchants large and small. While not a silver bullet, we feel this technology is a significant leap forward in helping the payments industry — as well as merchants and consumers — mitigate much of the risk of cybercrime. We have been working on this solution for two years now and are proud to be able to offer it to the stakeholders of the electronic payments world."

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