Media InterActive, a London-based company that supplies advertising to ATMs throughout the United Kingdom, has revamped its website to make it more informative to potential clients.
The website, www.miaatms.com, has been completely reformatted to include a showcase reel, media kit interaction, case studies and a number of other changes, said Harry Gregory, the company's project director.
"The new site gives our prospective clients a chance to fully understand both the benefits and the logistics of ATM advertising," said Aidan Larkin, Media InterActive's head of research. "Brand managers in the UK and abroad are always looking for innovative ways to market themselves."
The firm, also known as MIA, supplies advertising to more than 10,000 free-to-use and pay-to-use ATMs throughout the United Kingdom, Gregory said. The business redesigned the website following an ATM-advertising campaign by AirAsia, a low-cost airline based in Malaysia. AirAsia appeared on 1,200 ATM screens.
