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ClairMail Inc. has named Carl Tsukahara executive vice president and chief marketing officer of the San Rafael, Calif.-based business that provides mobile payment solutions to financial institutions.

"Successful financial institutions are constantly innovating in order to take advantage of new opportunities, and this is true for the mobile channel as well," said Pete Daffern, CEO of ClairMail. "Carl's extensive experience will lead ClairMail to continued market dominance, and ensure that financial institutions understand the powerful value proposition that ClairMail offers."

Tsukahara held management positions at Oracle and Hewlett-Packard. He was chief marketing officer of Vitria Technology and owner and principal of Marketing Arts, a strategic marketing consulting company. "The mobile banking and payments market is poised to explode with ClairMail at the intersection between financial institutions and consumers," he said.

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