LAS VEGAS - Global Cash Access, a supplier of cash access and related marketing services to the gaming industry, has renewed its contract with Harrah's Operating Company Inc., a subsidiary of Harrah's Entertainment Inc., to provide products and services, according to a news release.

"GCA is extremely honored to be doing business with the world's largest casino operator," said Diran Kludjian, executive vice president of North American and international sales for Global Cash Access. "We have developed a great relationship with Harrah's over the years by offering products and services that help its properties improve business operations and offer increased convenience that customers expect from the Harrah's brand."

Global Cash Access offers a number of products and services, including ATM technology, cashless gaming and marketing services that help casinos better understand their customers and increase traffic to the gaming floor.

Under the agreement, Harrah's 27 casinos will have access to Global Cash Access' most popular ATM products, including Casino Cash Plus 3-in-1 ATM and the Automated Cashier Machine. Other products and services included in the agreement are the integration of cash access services through Harrah's Fast Cash ticket redemption kiosks, QuikCash Cash Advance, Central Credit gaming credit information and Central Credit Check Guarantee.